Strategija kao odgovor na krizu
In: Politicka misao, Band 44, Heft 1, S. 137-149
Today, crises strike corporations, political & government institutions & a plethora of organizations, as well as individuals. In this paper the authors analyze the types & the causes of crises, & strategies as crisis response. Some crises trigger off major & irreparable damage, & some can result in improved credibility (crisis as opportunity). Due to the significance of crises, today's management pays a lot of attention to crisis communication. Crises have, or at least ought to have, a strategic position in the life of organizations. Crises & crisis communication can be understood by means of using strategies as a crisis response. Tables, References. Adapted from the source document.